INDUSTRY:
NON-PROFIT
CLIENT:
YMCA NSW
YEAR:
2014-2015
EXPERIENCE:
JUNIOR GRAPHIC DESIGNER
YMCA NSW
about.
The Y NSW is a prominent Australian profit-for-purpose organization dedicated to youth development, healthy living, and social impact. Operating across 100+ locations, it manages community recreation centres, aquatic facilities, and childcare services. All operational revenue is directly reinvested into vital community initiatives, youth leadership programs, and mental health advocacy across NSW and the ACT.
working along the brand.
The focus was to keep brand guidelines across both external and internal communications, ranging from social media content to employee onboarding materials. Each piece needed to balance playfulness, clarity, and accessibility while maintaining consistency with the YMCA's visual identity.
testimonial.
I worked with Marcel at YMCA NSW. He is a creative and passionate designer for both digital and print channels and his adaptability to brand guidelines was impressive. Marcel incorporates client feedback into his work with great ease and is quite easy to work with.
Vicky Fisher
Creative Lead at Cochlear
